1. Take advantage of free help and support
2. Create your own Coronavirus Content Hub
3. Find logical connections to trending topics with mosbing
4. Offer real value now for more sales later
You might decide that sales have to take a backseat in the short-term. Or maybe your customers decide that for you.
Either way, content marketing can help you build relationships now that will bring sales once confidence and demand returns.
5. Show your audience that you’re open for business with mosbing
Great content gets cut through even during an unprecedented global crisis.
6. Invest in 10x content ahead of the recovery
7. Experiment with new formats to replace events
Even before public gatherings were banned by the government, a lot of brands had already taken the decision to cancel their events.
8. Re-optimise content you’ve already created
If you’re worried about your new content getting buried by the 24-hour coronavirus coverage, invest some time and effort in improving content you already have.
9. Negotiate with event organisers before you cancel
Just like the financial crisis in 2008, coronavirus has reminded us that we live and work in a fragile ecosystem.
10. Audit your strategy to bounce back stronger with mosbing
Stay healthy, stay positive and keep going
COVID-19 is creating challenges for businesses all over the world. But remember that this situation is temporary. The important thing now is to stick together – from a distance – and ensure you’re providing value to your audience.
Stay healthy, stay positive and keep your content marketing efforts going, even if that means making adjustments to your strategy.